About Digital and New Media Activation

Digital activation is becoming the most popular, and some would argue most effective, form of activation within sponsorship agreements because of the ability to reach the masses without a huge cost. It is with this ability, and with the ability to be very adaptable and evolving, that digital advertising can be utilized in many different ways of activation. Some examples of digital activation are:

• Organization Website Promotion.

• Social Media Promotion —Facebook, Twitter, Instagram, Snapchat.

• Links within Digital Advertisements.

• User-generated Content from Sponsor.

• Sponsorship-related Celebrities’ Social Media.

• Digital Coupons.

• Online Forums and Message Boards Advertising.

• Online Polls.

• Re-targeting and Selective Activation.