About Traditional Advertising Activation

In this channel your organization can feature the traditional forms of advertising by using the mediums already created to capitalize on the opportunities that are currently available. This is often the most common form of activation within organizations when they are looking at sponsorships, and still can be extremely effective when dealing with reaching the large masses. Keeping this in mind, it is important to note that this channel can also be very expensive and consuming of one’s resources, therefore it may not be the most efficient form of activation. Some examples of traditional advertising activation are:

• New advertising focusing on essential parts of the sponsorship.

• Introduction of sponsorship focused celebrities

• PSA (Public Service Announcement) advertising with sponsorship information.

• Existing advertising with new sponsorship information