UNTOLD Dubai
The UNTOLD Dubai Music Festival weaves a captivating musical spell, set to electrify Dubai's Expo City from 15 to 18 February 2024. The festival draws inspiration from its celebrated Romanian predecessor, which DJMag has recognized as one of the world's top five festivals. This sets the stage for the Dubai event to make a significant impact in the festival realm.
Upon its inception, the UNTOLD series earned the "Best Major Festival" accolade, setting a high standard from the start. It distinguishes itself with a dynamic blend of electronic genres and live performances across eight stages, showcasing various musical talents and styles.
The Dubai festival is committed to carrying forward this tradition. It promises to offer a storytelling experience that transforms the venue into a four-day fantastical escape from the everyday. Participants will be immersed in a spectacle of sound and vision, creating an atmosphere that promises an escape and an adventure.
The festival actively courts an affluent demographic, aiming for individuals with high to high-plus income levels. This strategy aligns with Dubai’s reputation as a luxury and opulence hub. The event promises unique and high-end experiences that typically attract these well-off festival-goers.
The UNTOLD Dubai Music Festival aims to captivate those passionate about travel, partying, business, and exploration, targeting a diverse, international audience that embodies Dubai's cosmopolitan spirit. Projections indicate that 55% of the attendees will range from 25 to 45 years old, with another 27% between 18 and 25 years old, ensuring the event appeals to both seasoned festival-goers and youthful explorers. Although these initial projections expect a varied, upscale audience, the definitive demographic breakdown will become clear following this inaugural event.
Get more details!
Open for Sponsorship
Dec, 1, 2023