UNTOLD
In 2023, the UNTOLD Festival in Cluj-Napoca, Romania, surpassed expectations, attracting over 420,000 fans globally. This year's theme, 'The Light of the Phoenix,' symbolized growth and recovery post-pandemic. Featuring eight creatively themed stages with over 250 acts, including stars like Imagine Dragons and David Guetta, the festival offered a diverse musical experience. Emphasizing more than electronic music, it included activities for all ages and performances spanning various genres, creating an immersive, multi-dimensional experience.
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July 1, 2024
The allure of UNTOLD Festival extends far beyond its musical lineup; it taps into the passion points of its audience, making it an irresistible destination for a diverse demographic. The festival is a perfect holiday escapade for those looking to revel in the company of friends, offering a collective experience that resonates with the spirit of exploration and the joy of communal celebration. It appeals particularly to individuals in medium- to high-income brackets who appreciate the value of a premium festival experience.
The demographic spread of the festival is broad, with a majority of 55% of attendees falling within the 25-45 age range, showcasing a mature yet vibrant festival-goer profile. The younger crowd, aged 18-25, makes up 27%, adding a dynamic and energetic flavor to the mix. This intergenerational blend creates a unique atmosphere where wisdom meets youthful exuberance.
The international appeal of UNTOLD is significant, with attendees hailing from over 130 countries, transforming the heart of Transylvania into a global village during the festival days. This melting pot of cultures and nationalities underscores the universal language of music and storytelling that UNTOLD speaks, uniting people from across the globe in celebration and discovery.