Uber launches advertising division, enabling brands to connect with passengers

Ride-hailing firm’s Journey Ads solution will leverage first-party data to reach its audience of 122 million monthly active users​.

Uber drives brand engagement with the launch of an advertising division

Uber has put itself in the driving seat of a renewed commercialization focus with the formation of its own advertising division, dedicated to ferrying global brands to their destination of choice.

Journey Ads, helmed by former Amazon Advertising exec Mark Grether, enables brands to connect with passengers through every step of their ride by leveraging first-party data to reach its audience of 122 million monthly active users.

Partner brands such as NBCUniversal, Heineken, and United Artists Releasing will be able to present their wares at the point of transaction, while customers are waiting for their driver and when they are on the road, exposing passengers to around two minutes of advertising per trip.

Brands and advertisers are offered a variety of solutions across the Uber family of apps, including sponsored listings on Uber Eats and sponsored emails to get your message across. Other options include homepage billboards and a trial tablet advertising scheme.