Newman’s Own offers Paul Newman’s likeness for free, as long as brands use it to help kids

‘Newman’s Deal’ allows other brands to use the award-winning actor’s likeness free of royalty charges – if they promise to give away 100% of their profits to children in need.

Paul Newman decided to use his famous face for good by adorning it to bottles of salad dressing and giving the profits directly to children in need. Fourteen years after his passing, the brand is seeking to get others on board.

To kick off the 40th anniversary of Newman’s Own, the salad dressing and pasta sauce brand today announced ‘Newman’s Deal,’ the brand’s largest campaign to date.

Newman’s Deal allows other brands to use the late movie star’s image free of royalty charges. The catch? They must agree to follow Paul’s philanthropic lead and “give it all away” by donating 100% of their profits to the Newman’s Own Foundation, a not-for-profit that helps children facing adversity. Approximately €600m has been donated to charitable causes since the brand’s inception in 1982.