FIFA 🤝 Calm

FIFA has announced that Calm — the #1 app for sleep, meditation and relaxation — will be the ‘Official Mindfulness and Meditation Product’ of the FIFA World Cup Qatar 2022, FIFA Women's World Cup Australia & New Zealand 2023™ and FIFAe Nations Cup 2023.

All players, workforce personnel and volunteers will receive free subscriptions, while fans will get access to heavily discounted offers.

FIFA’s Director of Medical Andy Massey said: “Mental and physical health are equal partners in the combined well-being of a person, and care for both must be seen as integral in caring for the footballing family. As a sporting community, we need to create an environment that better supports mental well-being and mental health.”

Previous
Previous

BrewDog Declares Itself 'Proud Anti-Sponsor' of 2022 FIFA World Cup

Next
Next

Sponsorship activation measurement