Customer Relationship Management (CRM) and Database Activation

Written By Tiberiu Tomescu

In this form of activation, your organization puts forth the channel of having the sponsor fully integrated into the data capabilities of your organization, and promotes the client through these channels. This is extremely popular amongst companies trying to grow their databases, as well as with those who are steeped heavily into data analytics, as it gives them more quality data for them to drive their consumer base from. This can immediately be shown as progress when it comes to market penetration. You can gather information for your sponsor from the following sources:

  • Online Raffles.

  • Ticket Database.

  • Discount Offers.

  • Coupons.

  • POS (Point of Sale) Systems Fan Clubs.

  • Sales Receipts.

  • Membership/Donor Programs.

  • Surveys/Questionnaires.

  • Event follow-up Data.

Tiberiu Tomescu
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