Types of activation

To have the ability to fulfill the activation part of the agreement with a sponsorship, the client often has the desire to have their sponsorship activation fulfilled through many different channels. Having multiple channels in which to deliver the activation of the client ensures that you will not only be a leading-edge partner when it comes to selling sponsorships, but it also shows that you have thought of how to deliver the best execution after the sale. This part of the sponsorship process is vital to the overall execution of the organizational brand management process as a whole.

Here are the main types of activations we have identified:

• Loyalty Benefits

• Customer Relationship Management (CRM) and Database Activation

• Traditional Advertising Activation

• Digital and New Media Activation

• Sales Activation

• Cross-Promotion/Cross-Selling Activation

• Internal Sales Activation