SKIMS x NBA: A Game-Changing Partnership

SKIMS, founded by Kim Kardashian, is venturing into exciting new territory by partnering with the NBA, WNBA, and USA Basketball. Their collaboration not only redefines shapewear but also marks a bold entry into the men's market with star athletes like Neymar, Nick Bosa, and Shai Gilgeous-Alexander.

Expanding Horizons: SKIMS, founded by Kim Kardashian, is breaking boundaries by teaming up with the NBA, WNBA, and USA Basketball. They're not just redefining shapewear but also making strides into the men's market with athletes like Neymar, Nick Bosa, and Shai Gilgeous-Alexander.

Influence & Success: Kim Kardashian and Kris Jenner are marketing titans. SKIMS' multi-billion-dollar valuation is a testament to its prowess. They're pioneers in the influencer game.

NBA's Smart Move: The NBA hits a slam dunk with this partnership. With a primarily young male audience, it's a financial win. Plus, SKIMS' popularity among women aligns perfectly with the league's goals to attract more female fans.

Activating New Audiences: SKIMS blends NBA imagery and athletes to introduce the league to a new female audience. Simultaneously, they're aiming to reshape the men's underwear category.

This partnership is poised to redefine the game with fashion, sports, and marketing brilliance.