Samsung's 'Open Always Wins' Theme Sets the Stage for Paris 2024 Olympics

With just 88 days remaining until the Olympic Games, Samsung Electronics, a Worldwide Olympic and Paralympic Partner, has unveiled its official theme for the Paris 2024 Games: "Open always wins." This powerful message encapsulates Samsung's philosophy that embracing new experiences with an open mind leads to remarkable achievements and boundless possibilities.

As the countdown to Paris 2024 intensifies, Samsung is gearing up to integrate this theme into its extensive program surrounding the Games. Through activations leading up to and during the event, Samsung aims to showcase the essence of "Open always wins" and demonstrate its commitment to openness and innovation.

One of the critical elements of Samsung's Paris 2024 initiative is its partnership with Team Samsung Galaxy, comprising athlete ambassadors who embody the spirit of openness and excellence. These athletes will serve as ambassadors for Samsung, embodying the values of determination, innovation, and inclusivity while inspiring others to embrace transparency in their pursuit of greatness.

The strategic alignment of Samsung's brand with the Olympic and Paralympic Games underscores the company's commitment to fostering a culture of openness and innovation. By leveraging its sponsorship rights, Samsung enhances its brand visibility and reinforces its position as a champion of progress and inclusivity.

Through its Paris 2024 program, Samsung seeks to inspire individuals worldwide, including athletes, spectators, and those interested in the Games, to embrace the power of openness. Samsung invites you to seize every opportunity to push boundaries and create a brighter future. As the excitement builds and the world prepares to come together in celebration of sport and unity, Samsung stands ready to empower you to embrace the philosophy that 'Open always wins.'

With just 88 days left until the opening ceremony, the stage is set for an unforgettable celebration of athleticism, diversity, and the enduring spirit of openness at the Paris 2024 Olympic and Paralympic Games. As Samsung leads the charge with its 'Open always wins' theme, the world eagerly anticipates the transformative experiences and unforgettable moments that lie ahead. We can't wait to share this journey with you.