Exciting times in the world of motorsports and luxury timekeeping
The BWT Alpine F1 Team has just ushered in a new era by partnering with the esteemed Swiss family-owned company, H. Moser & Cie. This move sees Bell & Ross graciously passing the baton in the realm of precision and elegance.
What's truly remarkable is the dominant presence of Swiss heritage in Formula 1's luxury watch partnerships - all seven hail from Switzerland in 2024, each boasting a legacy rich in history and craftsmanship. This exclusive circle includes:
🇨🇭 Girard-Perregaux (since 1791)
🇨🇭 H. Moser & Cie (since 1828)
🇨🇭 Tag Heuer (since 1860)
🇨🇭 IWC Schaffhausen (since 1868)
🇨🇭 Rolex (since 1905)
🇨🇭 Richard Mille (since 2001)
🇨🇭 Rebellion (since 2007)
H. Moser and Cie's journey is particularly captivating. Founded by Heinrich Moser, a Schaffhausen native and scion of watchmakers, his legacy began in 1828 after perfecting his craft among Saint Petersburg's elite. He then established a factory in Switzerland, becoming a beacon of horological artistry and skill.
