About Loyalty Benefits

This applies to offering special loyalty “member only” benefits to sponsors to increase their ability to engage within your organization and the products it offers. By forming this genuine investment in your organization, the sponsorship client is showing their commitment to you even though this way of rewarding them has nothing to do with increasing the visibility of their product. This is looked on as an extra perk by “rewarding” them and their employees. By “rewarding” them you are also expanding your own brand. This in turn provides your company with an opportunity to truly gain the reward because you are picking up a whole new consumer base. Another potential benefit of this is that this new consumer base can stay on long after the sponsorship deal is done if they are stewarded in the correct way. Some examples of loyalty/VIP (Very Important Person) benefits are:

• VIP Apparel.

• VIP Merchandise.

• VIP-only Events.

• VIP Discounts.

• VIP Celebrity Opportunities.

• VIP Seating/Priority Tickets.

• VIP Parking and Luxury Benefits.

• VIP Promotions.